BeMine Company collage of retail stores, three images on white background

best of british

natural homegrown skincare + aroma

family operated, plant powered

our mission at the beMine company is to offer natural skincare that delights and is accessible to all.

less of the rubbish, more of nature.

our story so far

our journey from initial inspiration to the business we are today is our founder’s love letter to her family. the brainchild and passion of Jo Moss, Jo was frustrated with the skincare that was available to both herself and her beloved family + children. quite simply it didn’t meet what she expected.


as a lover of the great outdoors, avid animal champion and lifelong vegetarian, Jo started to become aware of the unnecessary and worryingly large amount of products that were either potentially harmful or unethical. it was simple to see why Jo fostered the idea of growing a skincare brand that doesn’t discriminate, makes it accessible and most importantly natural.

achieving fabulous skin, regardless of gender, race or skin type should be available to all. so that’s what we’ve done. made here in the good old United Kingdom, our products are made from natural plant based ingredients. we’ve kept away the nasties and artificial additions and added more of the stuff our skin likes.

our first year was a phenomenal success. starting with our own pop up store in Birmingham’s Bull Ring, trading in numerous John Lewis stores and featuring in some of the national press. we’ve been blown away by the success, however the feeback from our customers has lead us to make a few changes.

as we move forward in the coming year, we’re working hard to build further on the service our customers expect and love, whilst expanding our product ranges. whether you’re a customer old, customer new or just browsing, the one thing we promise is to keep it simple. leaving your skin feeling its best..

with new products and ranges due to launch and our pop up stores reaching new customers, you may notice a few subtle changes to our products (and packaging). the changes will not affect the quality of our products, however we’ll make it easier for our customers to achieve fabulously flawless skincare, naturally and affordable.

thank you again from me and my team in making our first year such a success and we look forward to welcoming you to our community.


all the best, Jo xx

what drive’s us?

authentic products

our promise is that our skincare need not be full of artificial additions, animal by-products yet still be powrful and safe

see our skincare
genuine service

we love skincare and we love making skincare simple and accessible. why not join us on our journey at one of locations, whether that be on the high street or at local events

see locations
outstanding results

we believe results should speak for themselves. we believe everyone is entitled to fabulous skincare that’s simple + affordable

see our reviews

our appearances to date

Cosmopolitan logo in black on white background
The Sunday times logo in black with white background
Vogue logo in black on transparent background
John lewis logo in black on transparent background
The weekend pages logo in black on white background

looking for a more personalised experience?

come see us at one of our locations for a personlised demonstration of our natural skincare, matched to your skin type. discover our fabulous range with no obligation thanks to our partnership with John Lewis

see our locations

our team

johanna moss

founder

“i created the beMine company because i believe the market was lacking affordable, yet personal skincare - constantly pushed towards expensive brands whose costs weren’t attainable to all of my loved ones, i decided to create a skincare brand that was”

my favourite product

“it’s got to be the beRadiant glow serum. i just love the subtle glow without the heavy feeling. absolute must for me”

my goal

“the next 12 months i’ll be focussing on bringing our skincare to more customers and creating more of the products they love”

kayn matthews

brand ambassador

“i joined the beMine company through John Lewis. as a consumer, i loved the products and as a entrepreneur i feel in love with the brand and jo”

my favourite product

“without a doubt the coconut and coffee scrub. as a coffee fiend, this scrub is insane - a great way to wake up tired skin”

my goal

“over the next 12 months i’ll be focussing on making our customer’s (old, new and potential) receive a fabulous experience that matches our products - whether that’s online or in-store”